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Marketing & Reputation

Being seen is a start. Being chosen is the job.

We start as advisers. We look at your positioning, channels, tools and agencies, tell you what’s working and what isn’t, and help you decide who to hire and what to pay for. When it makes sense, we also do the work.

Tell us about your business

What we do

  1. Marketing strategy & advisory

    An independent view of your marketing: what to do, in what order, and what it should cost. Our advice is not tied to a platform, a tool or a media budget.

    Typical deliverables

    • Review of current marketing, tools and spend
    • Plan and priorities
    • Tool and platform recommendations
    • Agency brief, shortlist and selection
    • Ongoing advisory

  2. Positioning & messaging

    Clarify what the business stands for, whom it serves, and why it should be chosen.

    Typical deliverables

    • Positioning statement
    • Messaging framework
    • Audience priorities
    • Website messaging

  3. Reputation & communications

    Build a consistent public narrative and a considered approach to sensitive conversations.

    Typical deliverables

    • Reputation review
    • Communications planning
    • Response guidance
    • Approved message development

  4. Digital strategy & content

    Give channels and content a clear purpose.

    Typical deliverables

    • Channel plan
    • Content themes
    • Editorial planning
    • Campaign assets
    • Reporting

  5. Creative & paid media

    Connect the campaign idea to the audience, landing experience, and business objective.

    Typical deliverables

    • Campaign concepts
    • Ad assets
    • Media planning and management
    • Landing-page input
    • Measurement

  6. AI search visibility (AEO/GEO)

    Help people find an accurate answer about your business when they ask ChatGPT, Gemini, Perplexity, or Google’s AI features.

    No one controls what an AI system says. We improve the sources it draws on and measure what changes.

    Typical deliverables

    • AI answer review for your category
    • Site and structured-data fixes
    • Answer-focused content
    • Priority third-party sources
    • Visibility tracking over time

What should more people know about your business?

Tell us where things stand and what you want to change.

Let’s talk